You know those videos you see on social media that make you stop scrolling
and watch? They’re the ones with the catchy headline or thumbnail, and they
promise to show you something amazing. Well, believe it or not, those videos
are designed to do one thing: sell products. And if you’re looking to create
similar videos for your business, there are a few things you need to keep in
mind, including the video itself and then the platforms you use. If it is TikTok,
then you should know about companies such as Tokmatik, who can get your
video noticed. It can be the best video in the world, but if hardly anybody is
seeing and liking it, then your product or branding message will stay between
only a few users.
First and foremost, your video needs to be high quality. This means having
great production values, a well-written script, and interesting visuals. If your
video looks and feels like an amateur production, people will likely move on.
This is more important when you are a business and there is that expectation
for professionalism. Without it, those who see your video might think the rest
of your business is being run in a less than professional manner. Always look
to send out the right message with everything that you produce and post, if it
is for business purposes or can link you to that business.
Do not go into creating a video without some form of planning. Know what
message you are trying to get across to your audience, so as not to miss that
all-important punchline. Remember that you can have another take at
recording the video and do not have to go with your first effort. It is worth
spending that bit longer to get the right video. Think about the social media
platform it is intended for too, should you be recording it independently of the
Second, your video needs to be entertaining. It doesn’t matter how good your
product is if no one wants to watch your video. So, make sure you have a hook
that will keep people watching until the end.
Study the other videos already on platforms such as TikTok, which is known
for its videos, and see how others are doing it. Think about what is attracting
you to their video. The answer is likely to be similar whether you are looking at
it from an individual or business perspective.
Finally, your video needs to be engaging. This means having a call-to-action
that encourages viewers to take some kind of action, whether it’s signing up
for your email list or purchasing your product.
Finding a Social Media Platform for Videos
You can find videos on Facebook and YouTube but the ones that tend to catch
your eye the most are those that you will find on TikTok. It is a platform
designed for videos and users have certainly embraced the fact. Not only
individual users but businesses too. A video can be made fun because that is
what the platform expects. It can still come over as professional because the
source of it is a business that has put much effort and care into producing it.
Producing a video used to be very time consuming and not that easy or cheap
to create, but using the TikTok tools this is simply not the case. You can be
guided into creating quickly and easily a video that users will want to watch
and share with others. That is the way a business can gain global exposure in
no time at all.
If you can create a video that is high quality, entertaining, and engaging, you’ll
be well on your way to selling products on social media. Then choose the right
platform and additional services, and you will have it made. So, what are you
waiting for? Get started today!